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Wearable technology – fashion couture?

When you think of fashion you typically envisage that dreamlike Dior dress or coveted Mulberry handbag, but fashion does not centralise around standard fabric anymore. No, with the development of technology it has grown and established itself in an entirely different market: that of wearable technology.

Making its mark on the London Fashion Week catwalk during Richard Nicoll’s show, wearable technology was thrust in to the spotlight and soon found sanctuary within the discussions of fashionistas and they fashion bible magazines alike.

Typically the technology and fashion industry could not be more dissimilar: with the fashionable elite and their high price tag garments, in stark comparison to the technology industry that typically are thought to be a far more casual and almost ‘wacky’ bunch.

But no longer are the two industries so far separated, nor dissimilar to each other. The combination of both technology and fashion means that there is now the possibility for one item to truly transition between seasons and years. For example, one brand has sought to launch a set of high heels that feature LED lighting and through a mobile app the colour of these lights can be adjusted to suit. No longer do you need to buy a pair of heels for every outfit, now just one pair can do the same job as 5 or 6!

For those of you who watched the previous season of The Apprentice you may also have seen the wearable task, where one of the items produced was a jacket that used solar panels to power light panels and chargers for your mobile phone. Whilst their prototype wasn’t the greastest piece of fashion yet, it did somewhat suggest and show just what is possible with wearable technology and where it could possibly take fashion in the future.

Whilst the motto fashion over function has long resonated true, it may now be that the two can seamlessly combine and offer the best of both worlds!

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Developing your blog Twitter account

Everybody knows how important social media is now in any marketing strategy particularly when you are running a personal blog.

But just how do you use it?

I work within social media for my day job and also have a real passion for it in my personal life too. But every day on Twitter I see people asking how they can increase their social following, how they can reach new readers for the blog and expand their network.

Be social

The key giveaway really is that social networks are called ‘social’ networks. This means that without being social and conversing with other users on these platforms your network will not expand and your followers wont grow.

Being a ghost on social media defeats the point of it. Particularly where blogs are involved as you want to entice people in to visiting your blog and to do this you need to give them a reason why they should. Don’t pester people, but if they’re talking about a topic that you know something about why not join in? Offering your opinion and advice to others is a great way to gain new followers and friends along the way too.

Blog chats

You have probably seen on lots of blog chats running on Twitter, even if you didn’t know what they were. These happen almost daily and cover various topics, depending on the hashtag that they are running from. For example; the beauty blogger hashtag will have topics such as other bloggers favourite brands and the best method to apply your make up successfully. Contrastingly the lifestyle blogger hashtag will have topics that enable other readers to find out more about the person behind the blog/Twitter account.

Making the most of a post

When posting on Twitter there are a lot of different ways to get your post notice. These range from including a photo in your tweet, by doing this your tweet is more likely to be retweeted and shared amongst other users, to using appropriate hashtags that will enhance the scope of your tweet and enable it to be shared with an audience that is interested in the topic you are discussing.

Plus of course there are simple things you need to remember to do too. Such as having a clear photo attached your profile and not using the default Twitter egg. Also, try and ensure that you include your blog URL in your profile and, if possible, your blog email too; this will make it far easier for people to contact you and possibly offer you opportunities for your blog.

Connect with others

You can’t create a Twitter profile and expect everyone to come to you. You need to grow your network first, and you do this by following others that are interested in the topics you are too. Personally I would aim to start following other bloggers, you can do this by searching the beauty blogger hashtag and finding other active bloggers.

Once you start connecting with other users on this platform your network will start to grow to, those that you have followed may choose to follow you back and through your use of hashtags and blog chats, as we discussed above, other users will retweet your tweets (favourites are good too as they are shared on the “discover” tab) and this will enable your network to grow as others see your tweets and join in with your discussion.

Twitter is a fantastic tool for a variety of businesses and I think it has particularly grown in purpose for bloggers recently too. There is no better platform to connect with like-minded people and share in your interests.

What are you top tips for Twitter?

Colgate ProClinical C200

Colgate ProClinical C200 Toothbrush

So for a while now I have been looking in to electric toothbrushes as I have heard such good things about them. One of my friends swears by theirs and was surprised I had never tried one out! But looking in the stores there was such a large range I felt a little out of my depth. Specs of a computer I can deal with, but of a toothbrush? A whole different world.

Instead of getting caught up on internet research and twitter questioning I instead decided to bite the bullet and go for a new toothbrush to the market, the Colgate ProClinical C200.

Retailing at £62.49 this is certainly an investment as it is quite a bit more expensive than a regular toothbrush. But with the promise from others that it would change my life I was happy to receive it and give it a go.

Colgate ProClinical C200 The toothbrush uses sonic vibrations to assist cleaning and works with 25,500 strokes per minute to remove plaque. Imagine trying to do that with a standard toothbrush!

The ProClinical C200 itself is very lightweight; I know some other electric toothbrushes are fairly heavy and awkward to use but this feels only a little lighter than a standard toothbrush. It comes with a charger (although note that this is a 2-pin shaving charger so you may need an adaptor) and stand, plus a carry case for taking it on your travels.

Colgate ProClinical C200 Colgate ProClinical C200 I have now been using this for a few weeks and can see why they were so highly praised previously. My teeth feel and look a lot cleaner than they used to and I actually think it has assisted in brightening them up too. It couldn’t be simpler to use as it is operated with a plain on/off button so there are no problems there either!

I really would recommend giving an electric toothbrush a go if you haven’t previously; my teeth are certainly looking and feeling better for it!

Find out more about the ProClinical range and purchase here or at your local Boots store (where I believe it is currently half price!).