You will no doubt have seen a recent increase in the request for DA (Domain Authority) scores. For those that work within the SEO and digital marketing industry, this term is obvious. But for many these two letters, that limit them in what they can do, don’t mean much at all.
So I thought I would go over what DA is and also, how you can work to improve your score and increase your opportunities through this too.
What is Domain Authority?
It’s a common question that I see frequently; What is Domain Authority? Essentially it is a number that is assigned to your website based on a variety of factors, such as; how many good links are pointing to your website, the length of time you have owned your domain and also the frequency at which you update your website.
If you have a blog based on WordPress or Blogger your DA will be high. This does not mean you personal domain is high – this is the DA for the website itself and your blog is just sitting on a subdomain.
How can I improve my Domain Authority?
Unlike the ease at which you can update your meta tags, changing your Domain Authority score is harder to influence. With such a variety of different reasons why your DA is the number it is it is often hard to increase is substanitally – whilst you may dream of having a DA of 100 eventually I am afraid it is highly unlikely to happen!
However there are some things you can do to increase it and these will also increase the general SEO of your website too – so good news all round!
- Remove bad links: There are a variety of websites online that will run a report for you on the websites linking to your site. This will show you any “bad” websites that are linking to your website and therefore bringing your DA down. Bad websites could be those that are untrustworthy or themselves have a very low DA score. Contact them and request they remove your link, if you don’t get a response then disavow them yourself.
- Increase good links: This step is the direct opposite of the above! To gain good links a useful option is to volunteer yourself as a guest blogger on other websites. Take a look at their DA score before agreeing and check that it is of a suitable number, then request that they include a link back to your website within the content. This will start to grow the number of good links back to your blog. Another way to increase the number of good links to your website is simply – create good content! By doing this people will start linking to it naturally and your inbound links will then steadily begin to grow by themselves.
- Maintain your SEO: This should be something that you look at and do regularly anyway, but in this scenario it will work towards increasing your Domain Authority. Ensure that all posts have meta descriptions and headings, as well as confirming that your blog itself has these too. Adding alt tags is another thing that will both assist in increasing your DA and your search positions within Google
- Internal linking: It is something so many fail to do but it really is a great way to both increase your DA score and publicise some of your older posts. When creating a new blog post look at what old content you have and see how you can link back to this from within your new content. Ensure that it is relevant and you use relevant anchor text too, but starting to do this will assist in a variety of ways.
With many of these things it is simply getting in to the practice and habit of doing them. Perhaps create a checklist for each blog post detailing what you need to do each time:
- Share on your social media channels
- Add a meta header and description
- Complete all alt tags for any photographs used
- Link back to any relevant old posts from within your content
- Share with any relevant media outlets that may link to your content through their own websites
As with anything relating to SEO you need to have a little bit of patience too – these things do not happen overnight! But give them time and all your hard work will most certainly pay off.
Please let me know if you have any further questions and I will do my best to help!0