I first heard of Fitflop a few years ago when my mum was scouring the local shoe shops for her first pair. What surprised me was that they had sold out absolutely everywhere near us and she had to go on a waiting list to get them!

If that’s not good enough for you, then FitFlop being featured in Vogue might just win you over!

FitFlop’s are shoes with a difference; they feature specially adapted technology that absorbs shock, increase stability and speed, distributes pressure and is inspired by the equipment used by physical therapists to support rehabilitation after muscle injury.

If you take a look at the FitFlop website you will find a diverse range of FitFlop’s. Long gone are the days when focussed primarily on sandals – now they have boots, pumps, trainers and a range for men too!

What I love is that they have really upped their game recently and have some gorgeous prints for all ages. Don’t be fooled in to thinking these shoes are purely for mums doing the school run, there are some great styles that would be perfect for work, shopping or play at any age!

I took a look on their website and have chosen my favourite versions:



Via™ Patent Black – £80

Dué Snake Bungee Cord – £90

Cha Cha Pewter – £70

Dué™ Leather Punch Pink – £85


What’s your favourite style from FitFlop?


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