Blogging is an amazing career. From working at home to being your own boss, you are in charge. Plus, it’s flexible and revolves around your life instead of the other way around. Blogging for a living is a fairytale only a select few get to experience. The reason there aren’t more successful sites on the market is client generation. As a freelancer, you have to go to the client and convince them to invest in your services. Unfortunately, it isn’t a natural art to master. Thankfully, the following tricks of the trade can make it less stressful.
Here’s what every freelance blogger needs to understand.
Define Your Base
Freelancers searching for clients like to look high and low to increase their chances. Bad move! Like all businesses, there is a base which you have to target to boost success. Remember that not every entrepreneur will want or need your services, so why waste time, energy and money? The best option is to focus on the people who are interested in forming a partnership. Before this can happen, you need to understand your base. What is the demographic? What is the age range? How come you can add value? Answer these questions and your inquiries will get much more traction.
The site is the place to start because it is your entire first impression. As soon as people land on the homepage, they make a judgement. You want it to be positive, which is why the aesthetics have to be on point. Think about mixing colours which are vivid yet easy to read. Next, consider the layout as there is no bigger turn-off for a client than a website that is hard to navigate. Then, focus on the little details. Not only should your contact details be on the page, but they should stand out. Physicaladdress.com provides a company address for blogs so they can boost their reputation. That way, you don’t look like a home-based business.
Don’t Undervalue Services
Possibly the biggest mistake a freelancer can make is to undercut his or her rivals. To you, it seems like a savvy business move to attract new clients, yet it’s a massive turn-off. The reason is that a low price is a sign of low-quality and inexperience. Instead of thinking “that’s a bargain,” they think “why is the price lower than the competition?” The only answer is because you are trying to make up for skills which you lack. Even if you are not confident, don’t undercut your rivals.
Social media makes interacting with clients a doddle. However, it isn’t straightforward if you don’t have accounts with the right platforms. Twitter is, of course, a giant of the social media world and brings people together from all around the world. Still, LinkedIn is the platform which has the most effect for freelancers. If you aren’t aware, an engaging profile with a photo is essential to create a digital presence. Don’t forget the sites such as freelancer.co.uk and elance.com either.
Freelancing is freeing, but it means you have to work hard to find new customers.